The United colors of Benetton

http://livinginworld.wordpress.com/brands/united-colors-of-benetton/

http://mondomolly.wordpress.com/2013/01/04/magazine-madness-andor-mania-seventeen-september-1988/

http://www.pinterest.com/pin/7388786859553909/

http://livinginworld.wordpress.com/brands/united-colors-of-benetton/

http://livinginworld.wordpress.com/brands/united-colors-of-benetton/

http://livinginworld.wordpress.com/brands/united-colors-of-benetton/

The United colors of Benetton campaign moves with the era and times, the brand is contraversial and they play on the issue of race creating images of contrast through photography.

The clothes and the style may change through the years but the idea remains the same.

South African Conceptual Design

http://10and5.com/2012/02/28/new-brandhouse-drive-dry-campaign/

http://10and5.com/2012/02/28/new-brandhouse-drive-dry-campaign/

http://10and5.com/2012/02/28/new-brandhouse-drive-dry-campaign/

• The Drive Dry Campaign is addressing the issue of drinking and driving in South Africa with thought provocking images.
• The campaign promotes the idea that your actions have deadly Consequences, dealing with differnt scenarios, from death in an accident, being the victim of an accodent and so on.
• The viewer is being made aware of the dangers of alcahole abuse.
• Since commercial and conceptual Design have simialar traits as they are in similar fields  and while the other may be purely ideaa based,  its important to possess both as they deal with different genres of design.

The Importance of a manifesto

The Importance of a manifesto

The First things First manifesto 2000 highlights the do's and the don'ts of design through first hand experiances. There are areas that are encouraged and those that are discouraged and some that are left to the readers own discretion. There is also insight on common , helpful methods which can improve the quality of ones work and that is the area i found most interesting.

Other Manifesto's of interest

• 100+years of design manifestos-http://backspace.com/notes/2009/07/design-manifestos.php
• 1000 Words: A Manifesto for Sustainability in DesignBy Allan Chochinov- http://www.core77.com/reactor/04.07_chochinov.asp

The Importance of formulating a manifesto

A manifesto can be defined as a public declaration of policy and aims, especially one issued before an election by a political party or candidate. It makes clear the yearnings and ideas of the individual or group and states the issue or subject that they stand for. A manifesto questions society engages them and causes and sets in motion a thought, `the type of thought depends on the manifesto and its ideas. Manifestos creat individuality and enable one to bring up a subject that perhaps.