South African Conceptual Design

http://10and5.com/2012/02/28/new-brandhouse-drive-dry-campaign/

http://10and5.com/2012/02/28/new-brandhouse-drive-dry-campaign/

http://10and5.com/2012/02/28/new-brandhouse-drive-dry-campaign/

• The Drive Dry Campaign is addressing the issue of drinking and driving in South Africa with thought provocking images.
• The campaign promotes the idea that your actions have deadly Consequences, dealing with differnt scenarios, from death in an accident, being the victim of an accodent and so on.
• The viewer is being made aware of the dangers of alcahole abuse.
• Since commercial and conceptual Design have simialar traits as they are in similar fields  and while the other may be purely ideaa based,  its important to possess both as they deal with different genres of design.